Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media for Customer Service
Episode 15 of Social Media Marketing with Fexingo: Lucas and Luna dive into a trend that's reshaping brand reputation—companies handling customer service through Instagram DMs, TikTok comments, and LinkedIn messages. They discuss the 'public reply' vs 'private DM' strategy, citing a case where a small cosmetics brand turned a complaint into a viral moment. They also reveal the hidden ROI: customers who receive service on social spend 20% more annually. Plus, a look at the tools brands use to scale one-to-one interactions. This is for marketers wondering whether…
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