Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Recycle User Content
Episode 19 explores a growing but often overlooked social media strategy: brands re-uploading user-generated content to keep their feed fresh without constant original production. Lucas and Luna dig into the economics of UGC recycling—why it works, how brands like GoPro and Starbucks have turned customer photos into their primary feed content, and the ethical and legal pitfalls. They break down the specific case of GoPro's 'Photo of the Day' program, which pulls entirely from user submissions and has generated over 50 million social impressions per month without a single…
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