Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Ditching the Hashtag Feed Strategy
In this episode, Lucas and Luna explore why major brands are abandoning the traditional hashtag-based content strategy on Instagram and TikTok. With organic reach for hashtag-driven posts falling below 5 percent for most accounts, companies like Glossier and Gymshark have pivoted to search-optimized captions and SEO-friendly video descriptions. New data from Meta shows 43 percent of Instagram reels now surface through keyword searches rather than hashtag feeds. The hosts break down how the algorithm has changed, what 'search engine optimization for social' actually means, and why…
The skinny
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