Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Product Seeding and Gifting
Lucas and Luna explore the strategy behind product seeding on social media — brands sending free products to creators and customers in exchange for organic content. Lucas breaks down how beauty brand Glossier built its early following by gifting to micro-influencers, and how the model has evolved into structured 'gifting programs' at companies like Sephora and Nike. They discuss the shift from paid influencer campaigns to genuine product drops, the role of unboxing videos, and how data-driven seeding beats spray-and-pray gifting. Luna raises the question of FTC disclosure and…
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