How Brands Are Using Social Audio Rooms for Engagement

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · May 25, 2026 · 8m · transcript

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are reviving social audio rooms after the initial Clubhouse hype faded. They focus on Spotify's pivot to live audio event rooms in early 2026, which now host over 12 million monthly active brand-hosted sessions. The hosts discuss why brands like Sephora and Headspace are using these rooms for real-time customer Q&As and product feedback, and how Spotify's 80/20 revenue share (80% to creators, 20% to Spotify) is attracting more branded events. They also compare this strategy to Twitter…