Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Crisis Communication
In this episode, Lucas and Luna dive into how brands are using social media for crisis communication, focusing on the 2025 McDonald's E. coli outbreak as a case study. They break down the real-time response playbook, the role of X (formerly Twitter) vs. Instagram, and why transparency beats silence. Specific stats include a 40% drop in mentions within 48 hours of a well-handled response and a 15% stock dip for a brand that fumbled. Lucas explains the three-phase crisis framework: acknowledge, update, pivot. Luna brings up JetBlue's 2024 operational meltdown as a counterexample. They…
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