Why Brands Are Using Social Media for Market Research

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · May 30, 2026 · 7m · transcript

In this episode, Lucas and Luna explore how brands are shifting from traditional focus groups to social listening for market research. They dive into a specific case: how a mid-size DTC skincare brand used Reddit and TikTok comment threads to identify an unmet need for a fragrance-free moisturizer, launching a product that did $2 million in its first quarter. Lucas breaks down the ROI of social listening tools versus traditional surveys, citing a 60% reduction in research costs. Luna challenges whether this approach risks confirmation bias, and they discuss how companies like L'Oréal and…