Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Private Instagram and TikTok Groups
Lucas and Luna explore the shift from public feeds to private, invite-only social media groups. They break down why brands like Sephora and Nike are building exclusive communities on Instagram Broadcast Channels and TikTok Group Chats, and how this strategy drives higher engagement and loyalty. The episode cites data showing 3x higher click-through rates in private groups versus public feeds, and discusses the trade-offs between reach and intimacy. Lucas and Luna debate whether this trend could fragment social media marketing into a walled-garden model. Perfect for marketers looking beyond…
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