Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Instagram Reels Ate TikTok's Lunch
In the premiere episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the shifting dynamics between Instagram Reels and TikTok as of May 2026. With Instagram boasting 2.5 billion monthly active users versus TikTok's 1.8 billion, the hosts explore how Meta's strategy of flooding Reels with content from creators and brands, plus algorithmic tweaks, has eroded TikTok's engagement lead. They break down specific numbers: Reels now account for 52% of time spent on Instagram, up from 38% two years ago, while TikTok's average session time has dropped from 95 to…
The skinny
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