Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Commerce Without a Website
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the growing trend of brands selling directly through social platforms, bypassing traditional websites. They explore the case of a home decor brand that generated over $500,000 in revenue in Q1 2026 using Instagram Shops and TikTok Shop alone, with no standalone e-commerce site. The hosts break down the operational shifts required—from inventory management to customer service—and discuss why this model is particularly effective for early-stage direct-to-consumer brands. Lucas shares insights on the role of live…
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