Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Augmented Reality Try-Ons
In episode 38 of Social Media Marketing with Fexingo, Lucas and Luna dive into the rising trend of augmented reality try-ons on social platforms. They explore how brands like Warby Parker and Sephora are using AR filters to let customers virtually try glasses and makeup before buying. Lucas breaks down the specific technology behind these features, including how facial mapping and lighting simulation work. Luna questions whether AR try-ons actually reduce return rates or just boost engagement. The hosts discuss the cost of developing branded AR effects on Instagram and TikTok, and share data…
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