Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Ditching Social Media Vanity Metrics
Lucas and Luna explore why leading brands are moving away from likes, shares, and follower counts in favor of deeper engagement metrics like shares-to-reach ratio and comment sentiment. The episode features a case study of a direct-to-consumer brand that saw a 40% higher conversion rate after switching to a 'meaningful interactions' KPI. Lucas explains how platforms like Instagram and TikTok are now deprioritizing vanity metrics in their algorithms, and Luna shares how a beauty brand used time-spent-on-post data to redesign its product launch. The conversation also touches on the…
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