Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for User-Generated Content Campaigns
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the strategy behind user-generated content campaigns. They break down why brands like GoPro and Starbucks have built entire marketing engines around customer photos and videos, and how smaller businesses can replicate that success without a massive budget. Lucas shares specific numbers on engagement lift from UGC versus brand-created content, and Luna pushes back on the authenticity question—when does UGC feel staged? They also discuss legal best practices for reposting and the surprising ROI of featuring real…
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