How Brands Use AI to Write Social Media Captions

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · May 23, 2026 · 7m · transcript

Lucas and Luna dive into the practical ways brands are using generative AI to write Instagram, TikTok, and LinkedIn captions. They examine a recent study by the marketing platform Emplifi showing that AI-assisted caption writing cuts production time by 40 percent while maintaining or improving engagement. Lucas shares data from a pilot program at a mid-sized consumer goods brand that used GPT-4o to generate 200 captions per week, and Luna questions whether the trade-off is a loss of brand voice. The hosts also discuss the rise of AI caption A/B testing tools and why LinkedIn seems more…