Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Moving Ad Budget to Creators
Lucas and Luna dive into the creator economy's impact on brand advertising, focusing on a concrete case: athletic-wear brand Gymshark. In 2025, Gymshark shifted 70 percent of its digital ad spend from programmatic display and search to direct creator partnerships. Lucas breaks down the numbers: a 34 percent lower cost-per-acquisition and 2.1x higher click-through rate versus traditional social ads. Luna challenges the scalability and brand-safety risks. They explore performance metrics, the role of micro-creators, and how this shift affects platform ad revenues. By May 2026, creator-led…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.