Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Crisis Communication on TikTok
When a product defect or public relations crisis hits, brands are increasingly turning to TikTok for real-time, transparent updates. In this episode, Lucas and Luna examine how fast-fashion giant Shein handled a widely publicized quality scandal on TikTok in early 2026, using short-form video to address customer concerns, demonstrate corrective actions, and rebuild trust. They discuss the shift from press releases to platform-native crisis communication, the importance of authenticity over polish during a crisis, and why brands need a pre-approved crisis response plan for TikTok specifically…
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