Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media Gamification to Drive Engagement
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using gamification—points, badges, leaderboards, and challenges—to boost engagement and loyalty on social platforms. They focus on Sephora's Beauty Insider program as a case study, breaking down how the brand integrates gamified elements across Instagram and its own app to increase time spent and repeat purchases. The hosts discuss the psychology behind why gamification works, using concepts like variable rewards and loss aversion, and share metrics on how Sephora saw a 35% increase in program…
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