Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Behind-the-Scenes Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why behind-the-scenes content is becoming a powerful tool for brand authenticity and engagement. They dive into how Patagonia's 'Worn Wear' campaign and Glossier's transparent product development process have built trust and community. Lucas explains the psychology of why audiences crave unpolished, real-time glimpses into operations, and Luna shares data on how BTS posts drive 30% higher engagement on Instagram versus polished ads. They also discuss pitfalls like overproduction and the…
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