Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Micro-Influencer Partnerships
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands are shifting from celebrity endorsements to micro-influencer partnerships. They break down the strategy behind Glossier's success with micro-influencers, citing data that micro-influencers drive 60% higher engagement rates than macro-influencers. Lucas explains the cost efficiency, with micro-influencers charging $100 to $500 per post versus $10,000-plus for celebrities, and how authenticity drives conversion. Luna shares a case study of a skincare brand that saw a 34% increase in sales after a…
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