Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Listening to Predict Trends
In episode 30 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using social listening tools to spot emerging trends before they go mainstream. They break down how Nike used Reddit and Instagram conversations to anticipate the rise of 'quiet outdoor' aesthetics, and how a small skincare brand identified a sudden interest in 'slugging' months before it hit TikTok's For You page. The hosts discuss specific metrics like share of voice, sentiment shifts, and keyword velocity, and warn against common pitfalls like confirmation bias and data…
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