Why Brands Are Making Social Media Day in the Life Content

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · May 28, 2026 · 8m · transcript

In episode 17 of Social Media Marketing with Fexingo, Lucas and Luna dive into the rise of 'day in the life' content on social media. They explore why brands like Patagonia and Duolingo are using this format to humanize their corporate image, build trust, and drive engagement. The hosts break down the specific structural elements that make a DITL video work — from the 3-5 second scene cuts to the ASMR-style audio — and share data on how these posts outperform standard product demos by a wide margin. They also discuss the risks: authenticity fatigue when brands get too polished, and…