How Brands Use Social Media for Employee Advocacy

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · May 31, 2026 · 9m · transcript

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning employees into authentic social media advocates. They break down the strategy behind Dell's social media program, which trained over 10,000 employees to share company content, generating millions in revenue. The hosts discuss the shift from corporate-controlled feeds to human-powered reach, the metrics that matter for advocacy programs, and how to avoid common pitfalls like over-scripting posts. They also touch on why employee content often outperforms brand content on LinkedIn and…