Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Media Brands Are Building In-House Content Studios
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why major brands are moving away from agency-produced content and building their own in-house social media studios. They break down the specific cost savings, creative control, and speed advantages using real examples from companies like Gymshark and Glossier. The hosts discuss the key roles needed—from content strategists to video editors—and the technology stack required. They also address the risks, including talent retention and keeping content fresh. Listeners will learn concrete steps to evaluate whether an…
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