Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Predictive Trend Forecasting
In episode 100 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using social media data to predict trends before they peak. They dive into a specific case: how a fast-fashion retailer used Instagram engagement signals and TikTok comment sentiment to forecast demand for a particular silhouette three months in advance, reducing overstock by 18 percent. The conversation covers the tools involved — from social listening platforms to custom NLP models — and the ethical tightrope of surveillance versus insight. Lucas explains the difference between reactive…
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