Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Creator-Led Livestream Shopping
Livestream shopping is booming, but not just through influencers. In this episode, Lucas and Luna explore how brands like Sephora and Nordstrom are handing the mic to creators for real-time, shoppable streams. They break down the strategy behind Sephora's 'Sephora Squad' program, which trains micro-creators to host weekly live sessions on TikTok Shop and Instagram Live, driving an average of 3x higher conversion rates compared to traditional influencer posts. Luna shares a stat from a recent Shopify report: social commerce sales hit $68 billion in 2025, with livestream…
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