Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Employee Advocacy Programs
Episode 57 of Social Media Marketing with Fexingo explores how brands turn employees into authentic social media advocates. Lucas and Luna break down the strategy behind Dell's employee advocacy network, which generated $3.5 million in earned media value in 2025. They discuss the three pillars of a successful program: content guidelines that don't stifle personality, incentive structures beyond monetary rewards, and measuring ROI through reach and engagement. The hosts also examine why employee posts outperform branded content by 2.8 times on LinkedIn. If you've ever considered…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.