Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Media Brands Are Betting on Private Messaging
In this episode, Lucas and Luna explore why brands from Sephora to Nike are shifting resources from public feeds to private messaging channels like WhatsApp, Instagram DMs, and Facebook Messenger. They unpack the specific strategy behind Sephora's 'Beauty Insider' WhatsApp concierge — which drove a 28 percent higher repeat purchase rate among opt-in users — and discuss how Nike's SNKRS app uses direct messaging for exclusive drops. The hosts examine the data: open rates above 80 percent versus 2 percent for email, and how zero-party data collected in chat transforms…
The skinny
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