Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media Memes as Marketing Strategy
In Episode 74, Lucas and Luna explore why brands are moving beyond traditional polished content to embrace internet memes as a core marketing strategy. They examine the surprising ROI of meme marketing, using examples like Duolingo's irreverent TikTok persona and how Wendy's turned Twitter burns into brand equity. The hosts break down the psychology behind why memes work—they lower the barrier to engagement, signal cultural fluency, and earn organic reach in an era of algorithm fatigue. But they also warn about the pitfalls: forced 'hello, fellow kids' energy, the short…
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