Shows / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like…
Episodes
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform StrategyHow Brands Use Social Media to Test Pricing
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands use social media to test pricing before committing to a final price…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media to Validate Product Ideas
In episode 172 of Social Media Marketing with Fexingo, Lucas and Luna dive into a fresh angle: how brands are using social media to validate product ideas…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Turning Social Feeds Into Loyalty Programs
In this episode of Social Media Marketing with Fexingo, Lucas and Luna unpack a quiet shift in brand strategy: the rise of social media feeds as loyalty…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Test Product Names
Ever wonder how a product gets its name? In this episode, Lucas and Luna dive into the surprisingly strategic world of social media-driven name testing. They…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Listening to Shape Product Launches
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the growing role of social listening in product development. They explore how…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Hiring Social Media Ombuds
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the emerging role of the social media ombudsman — a dedicated person who…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media to Build Loyalty Through Exclusive Drops
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are shifting from mass-market launches to exclusive drops on social…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turn Social Media Followers Into Micro-Communities
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the shift from chasing follower counts to cultivating micro-communities. They…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Live Shopping Events
In this episode, Lucas and Luna dive into the world of live shopping on social media, exploring how brands are turning real-time video streams into direct…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media to Run Flash Sales
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands are increasingly turning to flash sales on social platforms to drive…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Launch Podcasts
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning to social media to launch and grow their own podcasts…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Turning Reels Into Interactive Quizzes
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning simple Reels and TikTok posts into interactive quizzes…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Spot Emerging Trends
In this episode of Fexingo's Social Media Marketing show, Lucas and Luna explore how brands are using social media to spot emerging trends before they go…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turn Social Comments into Product Ideas
In this episode, Lucas and Luna explore how leading brands are using social media comments as a goldmine for product innovation. They dive into the story of a…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Recycle Old Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning to content recycling — not just reposting, but…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media Nostalgia Marketing
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the rise of nostalgia marketing on social media. They discuss how brands are…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Hiring Social Media Archivists
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore a fresh angle: the rise of the social media archivist. As platforms like…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Shifting From Followers to Micro-Communities
In episode 156, Lucas and Luna explore why brands are abandoning the chase for millions of followers in favor of building small, hyper-engaged…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media to Build a Community
In this episode, Lucas and Luna explore how brands are shifting from broadcasting to building genuine communities on social media. They dive into the specifics…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Turning Social Media Feeds Into Shoppable Stores
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are transforming their social media feeds into full-fledged shopping…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using AI Avatars to Sell on Social Media
In episode 153 of Social Media Marketing with Fexingo, Lucas and Luna dig into a trend that's quietly reshaping brand strategy in 2026: AI-generated…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Customer Service
In this episode, Lucas and Luna explore how brands are transforming social media from a marketing channel into a frontline customer service hub. With 67…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turn Social Comments Into Market Research
In this episode, Lucas and Luna explore a fresh angle on social media strategy: treating the comment section as a legitimate source of market research. They…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turn Employee Content Into Authentic Ads
In this 150th episode, Lucas and Luna explore how brands are shifting from polished influencer campaigns to authentic employee-generated content. They break…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Podcast Marketing
How do brands turn podcast appearances into actual social media lift? This episode digs into the mechanics behind a smart repurposing strategy: pulling short…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Support Small Suppliers
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning their social platforms into stages for small suppliers…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Hiring Social Media Journalists
This week on Social Media Marketing with Fexingo, Lucas and Luna explore a fresh trend: brands hiring trained journalists to run their social media. They dive…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Hiring Community Managers as Social Media Stars
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore a growing trend: brands are turning their community managers into the face of…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Hyperlocal Marketing
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into hyperlocal marketing on social media. They break down how brands—from a…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Listening to Predict Trends
Episode 144 of Social Media Marketing with Fexingo explores how brands are using social listening to anticipate consumer trends and inform product decisions…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Win with Live Shopping on Social Media
In this episode, Lucas and Luna explore how brands are leveraging live shopping—real-time interactive video commerce—on platforms like Instagram and TikTok…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Repurpose Content Across Platforms Without Burnout
In this episode, Lucas and Luna break down the content repurposing strategy that saved one B2B brand 60% production time while boosting reach across Instagram…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media Gamification to Drive Engagement
In this episode, Lucas and Luna explore how brands are turning social feeds into game-like experiences to boost engagement and loyalty. They break down recent…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Build Urgency with Ephemeral Social Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands like Starbucks and Glossier use ephemeral content—Instagram…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Double Reach with Co-Marketing Partnerships on Social Media
In this episode, Lucas and Luna explore the rising trend of co-marketing partnerships on social media, where two non-competing brands collaborate to share…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Interactive Storytelling on Social Media
Episode 138 dives into why brands are shifting from passive social content to interactive storytelling on Instagram and TikTok. Lucas and Luna examine a beauty…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Treating Social Media Like Search Engines
Nearly half of Gen Z now turns to TikTok or Instagram as their first search engine instead of Google. In this episode, Lucas and Luna explore how brands are…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Generate B2B Leads on Social Media
In this episode, Lucas kicks off with a striking stat: LinkedIn lead gen forms convert at roughly 3%, beating the industry average of 2.4% for standard landing…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Employee Advocacy Is Reshaping Brand Social Strategy
In this episode, Lucas and Luna explore the growing trend of employee advocacy programs—where brands empower their own staff to become social media…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands License User-Generated Content for Social Media
When a brand reposts a fan's photo without permission, the legal fallout can be expensive. In this episode, Lucas and Luna explore the growing practice of…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Ditching Hashtags for Keyword-Optimized Captions
Lucas and Luna break down why brands from Duolingo to small e-commerce stores are shifting from hashtag-heavy captions to keyword-optimized, search-driven…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Nostalgia Marketing Campaigns
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the surprising effectiveness of nostalgia marketing on social media. They…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Building Dark Social Communities
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the rise of dark social — the private messaging channels where brand…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Cause-Driven Campaigns
Episode 130 of Social Media Marketing with Fexingo dives into how brands are moving beyond performative activism to build cause-driven campaigns that resonate…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Augmented Reality Try-Ons
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using augmented reality try-on experiences on platforms like…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Peer-to-Peer Marketplaces
Episode 128 of Social Media Marketing with Fexingo explores how brands are building peer-to-peer marketplaces directly inside social media platforms. Lucas and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Community-Driven Product Development
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using social platforms to crowdsource product ideas and iterate…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Repurpose Live Content
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the growing trend of repurposing live content into on-demand assets. They…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Building Private Social Networks
In this episode, Lucas and Luna dive into the growing trend of brands launching private social networks — from Patagonia's 'The Cleanest Line'…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for User-Generated E-Commerce Catalogs
Social media feeds are becoming storefronts, but brands are now taking a smarter approach: turning real customer posts into shoppable, curated catalogs. Hosts…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for AI-Generated Personalized Video
In this episode, Lucas and Luna explore how brands are using AI to create personalized video messages at scale. They dive into a case study from Sephora, which…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Adopting Social Commerce Checkout
Lucas and Luna explore the quiet shift toward native social commerce checkout—where users buy without leaving Instagram, TikTok, or Pinterest. They break down…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Data Clean Rooms
Social media platforms are walled gardens, but brands need to match their customer data against platform audiences without exposing private information. Enter…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media for Founder-Led Content
Episode 120 of Social Media Marketing with Fexingo: Lucas and Luna unpack the rise of founder-led content on social platforms. Using concrete examples from the…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media for Micro-Influencer Partnerships
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the shift from mega-influencers to micro-influencer partnerships. They explore…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Podcast Marketing
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning to social media to market their own podcasts. With over…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Audio for Real-Time Customer Support
In episode 117 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning social audio features — like Twitter Spaces, Clubhouse…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Using Social Media for AI-Powered Reputation Monitoring
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore a fast-growing trend: brands using artificial intelligence to monitor and manage…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Search to Beat Algorithmic Feeds
In this episode, Lucas and Luna explore the rise of social search—where users treat platforms like TikTok, Instagram, and YouTube as search engines instead of…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Ephemeral Content Archives
Lucas and Luna explore a surprising shift: brands are repurposing Instagram Stories and TikTok clips into permanent content archives. They discuss how…