Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Test Product Names
Ever wonder how a product gets its name? In this episode, Lucas and Luna dive into the surprisingly strategic world of social media-driven name testing. They break down how brands like Glossier and Gymshark use polls, comment sections, and private communities to vet potential product names before launch. Lucas explains the difference between explicit testing—like Instagram poll stickers—and the subtler signal mining in comment threads, and why the algorithm can skew your results if you're not careful. Luna brings up a clever example from a small coffee brand that A/B tested names in its…
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