How Brands Are Using Social Media for AI-Powered Reputation Monitoring

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · Jul 15, 2026 · 8m · transcript

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore a fast-growing trend: brands using artificial intelligence to monitor and manage their online reputation in real time. They break down how tools like Brandwatch, Talkwalker, and Sprout Social now use natural language processing and sentiment analysis to detect brand mentions, flag potential PR crises, and measure emotional tone across millions of social posts daily. The hosts walk through a real-world example: a mid-sized DTC beauty brand that caught a viral complaint within 15 minutes and turned a negative post…