Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Ditching Hashtags for Keyword-Optimized Captions
Lucas and Luna break down why brands from Duolingo to small e-commerce stores are shifting from hashtag-heavy captions to keyword-optimized, search-driven content on Instagram and TikTok. They explore how the rise of social search—especially among Gen Z using platforms as alternative search engines—is changing caption strategy. The episode centers on a 2025 study by Sprout Social showing that 68% of users now search for products directly on social platforms, and how brands are rewriting captions to match long-tail search queries like 'best vegan mascara for oily lids' instead of…
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