Shows / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like…
Episodes
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform StrategyThe Hidden Cost of Micro-Influencer Partnerships
Most brands treat micro-influencers as a cheap alternative to celebrities, but this episode explores why that math is broken. We look at the specific economics…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brand Safety Is Reshaping Social Ad Spend
We examine how major advertisers are quietly pulling budget from broad social feeds to focus on brand-safe environments. With the S&P 500 hovering near record…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Creator Economy's Pivot To Owned Audiences
We are looking at the structural shift happening right now, in late October 2026, where major brands are pulling budget from platform-native ads and investing…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Algorithmic Identity Crisis In Modern Marketing
We talk about how platforms are shifting from serving ads to selling identity. When Instagram and TikTok stop showing you posts from friends and start showing…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Algorithms Are Rewiring Consumer Trust
In October 2026, social media has moved beyond simple advertising into the realm of behavioral architecture. We explore how platforms like TikTok and Instagram…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Rise of Zero-Party Data in Social Marketing
We are looking at how brands are shifting from guessing audience interests to collecting explicit zero-party data through interactive social content. Lucas and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Quiet Crisis of Social Media Attribution
We are looking at the specific mechanics of why brand lift studies are becoming the only reliable way to measure social media impact in late 2026. With iOS…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Your Brand Is Ignoring Dark Social
We break down why the biggest growth lever in marketing right now is invisible. With social feeds fragmenting and attribution models failing, brands are losing…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Shift From Social Feeds To Direct Messaging
Lucas and Luna explore the rise of dark social, where marketing conversations now happen in private group chats rather than public feeds. They examine how…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Rise of Dark Social in Marketing Strategy
We dissect why the majority of social referrals are now invisible to traditional analytics, a phenomenon known as dark social. Lucas and Luna explore how…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Media Is Replacing Your Search Engine
We examine how Gen Z and Millennials are abandoning traditional search engines for social platforms like TikTok and Instagram to find products, services, and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Platforms Changed The Ad Auction Model
In this episode of Social Media Marketing with Fexingo, we examine the structural shift in digital advertising from simple cost-per-click auctions to complex…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Quiet Crisis of Social Media Attribution
Lucas and Luna explore the hidden friction in modern social media marketing, focusing on how platform fragmentation is breaking traditional attribution models…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Zero-Party Data Revolution in Marketing
In this episode, we look at why third-party cookies are dead and why brands like Sephora and Nike are betting everything on zero-party data. Lucas and Luna…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Media Feeds Are Losing The Battle For Attention
Lucas and Luna examine why traditional social media feeds are becoming less effective for brand discovery, using the recent shift in user behavior on Instagram…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Your Social Ads Are Failing The Attention Test
Most brands are losing money on paid social because they are optimizing for engagement rather than attention quality. This episode explores the shift from…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Win With Social Commerce Checkout
We look at how in-app checkout transforms social media from a discovery tool into a direct sales channel. Using TikTok Shop and Instagram's native buying…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Shift From Influencer Marketing To Community Building
In this episode, Lucas and Luna explore why the era of paying for celebrity endorsements is collapsing and what brands are doing to survive. We examine how…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Zero-Party Data Revolution in Marketing
In this episode, we examine how leading brands are shifting from tracking users to asking them directly. We explore the mechanics of zero-party data, using a…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Losing Money On Paid Social Ads
In October of twenty twenty-six, the math behind social media advertising has fundamentally shifted. Lucas and Luna dissect why brand awareness campaigns on…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Death of the Social Feed
We are dissecting how Instagram, TikTok, and LinkedIn have quietly abandoned the chronological feed in favor of algorithmic curation. Lucas and Luna explore…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Hidden Cost of Social Media Attribution
We dissect why the last-click model is collapsing under its own weight. Using a specific case study from a mid-market DTC brand that saw a twenty percent drop…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Platforms Monetize Your Attention
We examine the hidden economics of social media attention, focusing on how platforms like Meta and Alphabet capture value through behavioral data. This episode…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Hidden Cost of Social Media Attribution
Most brands think social media drives sales through direct clicks, but new data suggests a massive 'dark funnel' of offline conversions. We break…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Platforms Hijack Your Attention
We break down the specific mechanics of attention extraction, using TikTok's scroll interface and LinkedIn's notification loops as case studies. With…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Media Algorithms Punish Engagement Bait
In this episode, we dissect why modern social platforms are actively suppressing high-engagement content like controversial polls and outrage-inducing…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Algorithmic Pivot To Social Search
We examine how consumer search behavior has fundamentally shifted from traditional engines to social platforms like TikTok and Instagram, particularly among…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media For Real Time Crisis Management
When a product defect or service outage hits, social media is the first line of defense and the final judge. This episode examines how modern brands manage…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Rise of Social Listening for Product Innovation
We explore how modern brands are using social listening not just for marketing, but for actual product development. Using the example of a major coffee chain…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Silent Death of the Organic Reach Era
We break down why the last decade of social media growth is over and what brands must do now that platforms have shifted from rewarding virality to monetizing…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Media Killed the Middle Class Influencer
The rise of nano-influencers and micro-communities has dismantled the traditional mid-tier creator economy. We explore how brands are shifting budgets away…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Silent Death of the Social Feed
We explore how the shift from chronological feeds to algorithmic discovery has fundamentally altered brand strategy. Using a specific case study of a mid-sized…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Commerce Quietly Killed the Middle-Marketer
In this episode of Fexingo Business, we examine how the integration of native checkout flows on Instagram and TikTok has fundamentally altered the economics of…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Media Became The New Credit Bureau
We explore how brands are shifting from traditional credit checks to behavioral scoring based on social media activity. Using a specific case of a fintech…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turned Social Feeds Into Search Engines
In this episode, Lucas and Luna explore how consumer search habits have fundamentally shifted from traditional search engines to social media platforms like…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Monetizing Social Data
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the quiet revolution in social media monetization: the shift from selling ad…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Build Trust Through Radical Transparency
In this episode of Social Media Marketing, Lucas and Luna examine the 'if-it-was-worth-it' creator economy shift, focusing on how brands are moving…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Media Drives Real World Foot Traffic
Most brands treat social media as a broadcast channel, but the real opportunity lies in driving physical foot traffic. We examine how local retailers and…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Master Social Media Community Building
Most brands treat social media as a broadcast channel, but the real opportunity lies in community architecture. This episode explores how companies like…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Media Killed the Middle Class Influencer
In September 2026, the influencer economy has bifurcated. We look at why mid-tier creators earning between fifty thousand and two hundred thousand dollars…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Building Social Trust Through Radical Transparency
We look at how the new wave of social commerce is shifting from curated perfection to radical transparency. Using a specific case study of a direct-to-consumer…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Media Changed Customer Service
The rise of social customer service has fundamentally altered brand-customer relationships. In this episode, Lucas and Luna explore how companies like Zappos…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Silent Tax on Creator Revenue
In this episode of Social Media Marketing with Fexingo, Lucas and Luna dissect the growing friction between platform algorithms and creator income stability…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turn Comments Into Revenue Streams
We break down the surprising economics of social commerce, focusing on how brands are shifting from pure brand awareness to direct transactional conversion…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Build Community Without Paid Ads
We examine why the most resilient brands on Instagram and LinkedIn are abandoning paid acquisition in favor of organic community building. Using a specific…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Hidden Cost of Social Media Influencer Contracts
We dissect the hidden financial traps in influencer marketing contracts, focusing on how performance clauses and exclusivity windows are reshaping brand…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media for Supply Chain Resilience
This episode explores an unexpected pivot in modern marketing: using social media feeds not just to sell products, but to manage supply chain risks and build…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Monetize Social Feeds
With organic reach declining and platform algorithms shifting toward video-first discovery, brands are pivoting from engagement metrics to direct revenue…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Platforms Are Monetizing Your Attention
We break down the new shift in social media economics where platforms like Instagram and TikTok are no longer just selling ads but actively monetizing the…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turn Comments Into Revenue
Most brands treat social media comments as noise to be moderated or ignored. This episode explores the emerging strategy of 'conversational…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Algorithms Are Killing Your Organic Reach
The era of free organic reach on social platforms is effectively over, but brands are still clinging to outdated posting strategies. In this episode, we break…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Weaponizing Algorithmic Chaos
In this episode, we dissect why major brands are deliberately ignoring traditional social media best practices in favor of algorithmic chaos. We explore the…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Turned Social Media Into a Real Estate Play
In this episode, Lucas and Luna explore the surprising trend of brands using social media platforms not just for advertising, but as primary channels for…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Building Trust Through Radical Transparency
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the growing trend of radical transparency in brand communications. We examine…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Proof to Drive Sales
We examine the mechanics of social proof, using a specific case study of a mid-sized skincare brand that leveraged user-generated content and micro-influencers…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Platforms Are Killing Organic Reach
The era of free organic reach on social media is effectively over, and brands are scrambling to adapt. In this episode, we examine how major platforms like…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Media Algorithms Punish High-Engagement Content
Most brands believe that high engagement signals quality to algorithms, but recent platform shifts suggest the opposite may be true for reach. Lucas and Luna…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Turning Customer Complaints Into Social Content
Great social media marketers know that complaints are a goldmine — not for damage control, but for content. In this episode, Lucas and Luna explore the rise of…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Crowdsource Product Design
In this episode, Lucas and Luna dig into a fresh angle: brands using social media to crowdsource actual product designs, not just names or feature ideas. They…
- Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media to Run User-Generated Ad Tests
In this episode, Lucas and Luna dive into a growing trend: brands using social media comments and direct messages as a testing ground for ad creative before…