Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Build Trust Through Radical Transparency
In this episode of Social Media Marketing, Lucas and Luna examine the 'if-it-was-worth-it' creator economy shift, focusing on how brands are moving from algorithmic gaming to direct audience ownership. They analyze the specific case of a mid-sized DTC skincare brand that pivoted to newsletter-first distribution in early 2025, resulting in a thirty-two percent increase in customer lifetime value despite a forty percent drop in social reach. The hosts discuss the mechanics of building private community assets, the hidden costs of platform dependency, and why radical transparency is no…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.