Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Use Social Media to Crowdsource Product Design
In this episode, Lucas and Luna dig into a fresh angle: brands using social media to crowdsource actual product designs, not just names or feature ideas. They unpack a durable case—Lego's LEGO Ideas platform, which has turned fan submissions into retail hits like the NASA Apollo Saturn V set—and contrast it with fast-moving consumer brands running design contests on Instagram and TikTok. The conversation covers the mechanics: how platforms like LEGO Ideas create a transparent voting system, the risks of IP disputes when you open up design to the public, and why a clear submission…
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