Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Social Media Killed the Middle Class Influencer
In September 2026, the influencer economy has bifurcated. We look at why mid-tier creators earning between fifty thousand and two hundred thousand dollars annually are disappearing, replaced by mega-brands and micro-niches. Lucas and Luna break down the structural shift in ad spend, the rise of first-party data ownership, and why the era of the generalist lifestyle influencer is over. A case study on how a single apparel brand pivoted its entire budget away from five-figure deals to direct-to-consumer community building.
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