Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Creator Economy's Pivot To Owned Audiences
We are looking at the structural shift happening right now, in late October 2026, where major brands are pulling budget from platform-native ads and investing it into owned media channels like newsletters, private communities, and direct email lists. This isn't just about avoiding algorithm changes; it is a fundamental rethinking of customer acquisition costs versus lifetime value. We break down why companies like Nike and Patagonia are doubling down on first-party data, how this impacts your marketing ROI, and what it means for the future of digital advertising.
#FexingoBusiness…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.