Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Monetize Social Feeds
With organic reach declining and platform algorithms shifting toward video-first discovery, brands are pivoting from engagement metrics to direct revenue generation through social commerce. This episode explores how companies like Warby Parker and Sephora are turning Instagram and TikTok feeds into checkout experiences, reducing friction between content and purchase. We examine the specific mechanics of shoppable posts, the rise of live shopping events, and the data-driven strategies behind converting viewers into buyers without relying on paid ads. Hosted by Lucas and Luna.
#SocialCommerce…
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