Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Shift From Social Feeds To Direct Messaging
Lucas and Luna explore the rise of dark social, where marketing conversations now happen in private group chats rather than public feeds. They examine how brands are adapting to this invisible traffic source, why attribution models are failing, and what it means for community-led growth strategies. Featuring insights on WhatsApp Business API adoption, LinkedIn’s encrypted messaging limits, and TikTok’s closed-loop sharing metrics, this episode offers a practical framework for measuring engagement that doesn’t show up in traditional analytics dashboards.
#DarkSocial #DirectMessaging…
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