How Social Platforms Monetize Your Attention

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · Oct 5, 2026 · 11m · transcript

We examine the hidden economics of social media attention, focusing on how platforms like Meta and Alphabet capture value through behavioral data. This episode breaks down the unit economics of user engagement, explaining why your time is the product being sold to advertisers. We analyze specific case studies from Q3 2026 to show how algorithms prioritize retention over satisfaction. You will learn about the concept of attention arbitrage and how brands are shifting budgets away from broad awareness toward high-intent search behaviors within feeds. Lucas and Luna dissect the metrics that…