Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Are Losing Money On Paid Social Ads
In October of twenty twenty-six, the math behind social media advertising has fundamentally shifted. Lucas and Luna dissect why brand awareness campaigns on Meta and TikTok are bleeding budget without delivering proportional returns. We look at the specific mechanics of audience fragmentation, the rising cost per acquisition in a post-cookie world, and why smart CMOs are pulling back from broad reach tactics to focus on retention and first-party data. This is a deep dive into the unglamorous reality of digital marketing margins.
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