How Brands Use Social Media for Supply Chain Resilience

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy · Sep 11, 2026 · 7m · transcript

This episode explores an unexpected pivot in modern marketing: using social media feeds not just to sell products, but to manage supply chain risks and build consumer trust during disruptions. We look at how major retailers are turning transparency about inventory shortages into a loyalty builder rather than a crisis. Lucas and Luna break down the mechanics of this shift, examining why showing the 'behind-the-scenes' logistics can actually drive higher conversion rates than polished ads. With the global supply chain still stabilizing in mid-2026, we analyze specific case studies…