Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Brands Are Using Social Media to Run User-Generated Ad Tests
In this episode, Lucas and Luna dive into a growing trend: brands using social media comments and direct messages as a testing ground for ad creative before spending a dollar on paid media. They break down how a small cosmetics brand let its Instagram followers vote on two potential ad angles — one focused on ingredient transparency, the other on emotional storytelling — and how that organic engagement data predicted paid performance with surprising accuracy. They also discuss the rise of 'comment mining' tools, why platforms like TikTok and Instagram are making it easier to repost…
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