Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
How Brands Win With Social Commerce Checkout
We look at how in-app checkout transforms social media from a discovery tool into a direct sales channel. Using TikTok Shop and Instagram's native buying features as our anchor, we break down the mechanics of frictionless commerce. The episode explores why brands are shifting budgets away from external links and toward closed-loop transactions. We examine the data on conversion rates when customers never leave the app, and what this means for small business owners in late 2026. You will learn how to structure your product feeds for algorithmic visibility and avoid the common pitfalls of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.