Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
The Hidden Cost of Social Media Attribution
We dissect why the last-click model is collapsing under its own weight. Using a specific case study from a mid-market DTC brand that saw a twenty percent drop in attributed revenue after switching to multi-touch attribution, we explore how social platforms are inflating their value through dark patterns and cookieless tracking. Lucas breaks down the mechanics of view-through conversions while Luna challenges the assumption that engagement equals intent. We also look at the emerging role of first-party data strategies as the third-party cookie era fully ends this year. This episode reveals one…
The skinny
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