Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Media Algorithms Punish Engagement Bait
In this episode, we dissect why modern social platforms are actively suppressing high-engagement content like controversial polls and outrage-inducing captions. We look at the specific shift in algorithmic weighting toward watch time and completion rates, using a case study of a major retail brand that saw a forty percent drop in reach after optimizing for comments instead of retention. Lucas and Luna explore the data behind this pivot, discussing how brands can redesign their content strategy to align with platform incentives rather than fighting them.
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The skinny
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