Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Platforms Are Killing Organic Reach
The era of free organic reach on social media is effectively over, and brands are scrambling to adapt. In this episode, we examine how major platforms like Meta and TikTok have shifted their algorithms to prioritize paid distribution, forcing marketers to rethink their entire content strategy. We look at the specific mechanics behind this shift, why engagement metrics no longer guarantee visibility, and what successful companies are doing to survive in a pay-to-play environment. From adjusting budget allocations to redefining community building, we break down the new rules of social marketing…
The skinny
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