Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Social Media Algorithms Punish High-Engagement Content
Most brands believe that high engagement signals quality to algorithms, but recent platform shifts suggest the opposite may be true for reach. Lucas and Luna dissect how social media companies are quietly deprioritizing content with excessive comments and shares in favor of dwell time and retention metrics. Using a specific case study of a mid-sized lifestyle brand that saw its organic reach drop by forty percent despite a three hundred percent increase in interactions, we explore the hidden mechanics of platform distribution. This episode breaks down why 'engagement bait' is no…
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