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The Zero-Party Data Revolution in Marketing
In this episode, we look at why third-party cookies are dead and why brands like Sephora and Nike are betting everything on zero-party data. Lucas and Luna break down how collecting consented customer information directly is replacing tracking pixels, creating a new moat for loyalty programs and personalized marketing that no algorithm can steal.
#FexingoBusiness #BusinessPodcast #MarketingStrategy #ZeroPartyData #FirstPartyData #ThirdPartyCookies #CustomerLoyalty #DigitalPrivacy #SephoraBeautyPass #NikeMembership #ConsentMarketing #DataCollection #Personalization #BrandTrust #EcommerceGrowth…
The skinny
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