Latest / Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy
Why Your Social Ads Are Failing The Attention Test
Most brands are losing money on paid social because they are optimizing for engagement rather than attention quality. This episode explores the shift from vanity metrics to actual cognitive load, using the specific case of a mid-sized DTC skincare brand that cut its ad spend by forty percent while doubling revenue by targeting low-friction content formats. We break down why the algorithm rewards passive consumption over active clicking, and how marketers can audit their creative strategy to stop wasting budget on scroll-stopping noise that doesn't convert.
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The skinny
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